How do I know I can reach my customers through social media?

This is really a myth-busting answer because a common misconception is that only young people are using Facebook, YouTube and other social media. The fastest-growing demographic on Facebook is 34 to 65 year-old women. When you consider the social network has more than 500,000,000 members, it’s a safe bet your customers are on there.

Another example is YouTube, which has become a household name and a common online destination. Who do you know who hasn’t watched videos on YouTube or searched for information there? With more than 300,000,000 monthly visits, it, too, is a safe bet for reaching your customers.

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