How To Use The Best Words For Your Artist Business Card
What are the right words to put in business cards for artists? The success or failure of a business card can be determined at first look. This simply means that the better looking your card is, the higher your chances of translating the piece of paper into sales.
But what is the truth behind this theory? Well, the attractiveness of a card does get more people to read what the card actually says but that’s just half of the story. The power to convince them to consider calling you lies in the written words. And even if you are an artist, words still have an impact.
It is a known fact that the right words stringed together could be used as a powerful marketing tool. So when you combine a your own artistic ability with the a few well-chosen words, this will create a dynamic combination that will get clients coming back for more and prospective customers raring to try out your services.
It’s a given that basic details on how to contact you should be included. But other than this, you’d be surprised how including some of these tried and tested formulas can make them connect with you: first, make them want to call you, dangle an irresistible offer, and finally, have them on their feet by calling them to action.
When trying to catch people’s attention enough that they’d want to call or visit, there are some common catchphrases that would be useful. If they sound familiar to you, it could be because at one time you may have also been enticed by any one of these lines: The art studio with a heart. Or: Make a statement with your stained glass walls. And another one: Interior design need not be expensive. You can play around with the words depending on your specific niche in the art industry.
Keep in mind that freebies, discounts and promos are very difficult to resist. You can include special offers in your card as a marketing technique as well. Words like “Save Up To XX%”, “Great Packages” or “Huge Discounts” can be very attractive and can be a good strategy to compel clients to take a second glance.
Finally, get people to respond or on their feet by using questions or thought-provoking statements as your closing words. For instance, statements like “What Are You Waiting For?” or “Unleash Your Talent” can spur them to action, and get them thinking about whether they may be able to use your services.
Finding people to get interested in your services isn’t always easy whether you are an artist or any other professional or businessman. But if you leave no stone unturned in making your artist business cards show and say the right words, they will get the message.
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