Optimum SEO Keyword Density – A Real-Life Case Study

Thus you’ve engineered your website, you recognize what keywords you would like to target (i.e. what words your customers are searching for), and you’re ready to jot down your copy. You’ve been told that you must use your keywords frequently so that you seem in search results for those words. However what does “frequently” mean?

How many times ought to you use your primary keyword? This case study helps answer that question.

Some background on ”Keyword Density”

So as to perceive optimum keyword usage, we have a tendency to first want to have some way of measuring keyword frequency. Within the Search Engine Optimization (SEO) world, frequency is truly referred to as density. Keyword density is a measure of the quantity of times your keyword appears on a page expressed as a percentage of the whole wordcount of that page. For instance, if your page has one hundred words, and your keyword phrase seems five times, its density is five%. Therefore once you hear someone say “keyword density”, that’s normally what they’re talking about. (TIP: You’ll automatically check the keyword density of your page at LiveKeywordAnalysis.com.)

But, there is another, a lot of advanced live of keyword density that takes into account the text components within the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don’t simply count the words your visitor sees; you also count the words in your meta tags. As an example, if you have got a hundred words on your home page, ten words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and ten words in your Comments tag, your total wordcount for the page is a hundred + 10 + 20 + 70 + ten = 210. Equally, when counting keywords, you don’t just add up the quantity of times a visitor can see your keyword, you also count the quantity of times that keyword seems in your meta tags. As an example, if your keyword seems 5 times in the home page copy, three times in the Title tag, 5 times within the Description tag, thirty times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + three + 5 + thirty + 2 = 45. Therefore with a complete wordcount of 210 and a keyword count of forty five, your keyword density is 45/210 x a hundred = twenty one%. It’s argued that this measure of keyword density is additional relevant because the search engines measure density in this fashion. (TIP: You can automatically check the keyword density of your page using this more complex live at GoRank.com.)

As you’ll be able to see, you need to be very conscious of which measure you’re talking regarding after you’re talking “keyword density”. But let me reiterate; principally when folks talk about keyword density, they’re talking the straightforward measure.

What’s the optimum keyword density

And now right down to business… What keyword density (of either kind) should you be targeting on your website?

There’s a lot of dialogue surrounding this issue as a result of the search engine corporations don’t disclose the details of their algorithms (as that may permit individuals to abuse the system). Instead, people operating within the SEO world are left to figure it out based on their experience.

A recent article by revered SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article that prompted me to investigate the keyword density of my copywriting website.

CASE STUDY

The Website: This case study analyzes the web site for my advertising copywriting and SEO copywriting business, Divine Write – http://www.divinewrite.com. For my primary keyword, my website is now on page 1 of Google.com (out of approximately 900,000 search results).

Variety of pages on web site: At the time of writing, my website contained a total of 53 pages.

Primary keyword phrase: “copywriter”

Average keyword density: Using the simple measure of keyword density discussed above, the typical keyword density of my copywriting website is 1.9%. Using the advanced live it’s 4.9%.

Keyword density range:  Using the easy measure, my density ranged from 0.four% to 7.six%. Using the complicated live it ranged from 1.6% to 17.five%

Some comments on the figures

•    The figures and corresponding ranking detailed during this case study might not be directly relevant to every site. There’s a lot I don’t apprehend regarding the algorithms and there are bound to be different factors at play that I don’t understand about.

•    With regard to Wayne Hurlbert’s article, it would seem that he’s bearing on keyword density as calculated using the easy methodology discussed above.

•    The vary figures are noteworthy as a result of they counsel that you don’t want to be paranoid concerning having some pages with a terribly high density and some with a very low density.

Conclusion

A straightforward keyword density of 1.9% can be enough for a 1st page ranking in Google.com (assuming you have got enough quality backlinks – see SEO for CEOs and A way to Prime Google by Writing Articles for more information).

Happy SEO writing!

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Do you want to stay ahead of the pack in the race for the top Google rankings? Visit: increase web traffic. With increase web traffic you can quickly and easily get first spot on Google every day, without wasting another dollar ever again! Start increase web traffic, time for you to be first on Google!