How many times ought to you use your primary keyword? This case study helps answer that question.

Some background on ”Keyword Density”

So as to perceive optimum keyword usage, we have a tendency to first want to have some way of measuring keyword frequency. Within the Search Engine Optimization (SEO) world, frequency is truly referred to as density. Keyword density is a measure of the quantity of times your keyword appears on a page expressed as a percentage of the whole wordcount of that page. For instance, if your page has one hundred words, and your keyword phrase seems five times, its density is five%. Therefore once you hear someone say “keyword density”, that’s normally what they’re talking about. (TIP: You’ll automatically check the keyword density of your page at LiveKeywordAnalysis.com.)

But, there is another, a lot of advanced live of keyword density that takes into account the text components within the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don’t simply count the words your visitor sees; you also count the words in your meta tags. As an example, if you have got a hundred words on your home page, ten words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and ten words in your Comments tag, your total wordcount for the page is a hundred + 10 + 20 + 70 + ten = 210. Equally, when counting keywords, you don’t just add up the quantity of times a visitor can see your keyword, you also count the quantity of times that keyword seems in your meta tags. As an example, if your keyword seems 5 times in the home page copy, three times in the Title tag, 5 times within the Description tag, thirty times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + three + 5 + thirty + 2 = 45. Therefore with a complete wordcount of 210 and a keyword count of forty five, your keyword density is 45/210 x a hundred = twenty one%. It’s argued that this measure of keyword density is additional relevant because the search engines measure density in this fashion. (TIP: You can automatically check the keyword density of your page using this more complex live at GoRank.com.)

As you’ll be able to see, you need to be very conscious of which measure you’re talking regarding after you’re talking “keyword density”. But let me reiterate; principally when folks talk about keyword density, they’re talking the straightforward measure.

What’s the optimum keyword density

And now right down to business… What keyword density (of either kind) should you be targeting on your website?

There’s a lot of dialogue surrounding this issue as a result of the search engine corporations don’t disclose the details of their algorithms (as that may permit individuals to abuse the system). Instead, people operating within the SEO world are left to figure it out based on their experience.

A recent article by revered SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article that prompted me to investigate the keyword density of my copywriting website.

CASE STUDY

The Website: This case study analyzes the web site for my advertising copywriting and SEO copywriting business, Divine Write – http://www.divinewrite.com. For my primary keyword, my website is now on page 1 of Google.com (out of approximately 900,000 search results).

Variety of pages on web site: At the time of writing, my website contained a total of 53 pages.

Primary keyword phrase: “copywriter”

Average keyword density: Using the simple measure of keyword density discussed above, the typical keyword density of my copywriting website is 1.9%. Using the advanced live it’s 4.9%.

Keyword density range:  Using the easy measure, my density ranged from 0.four% to 7.six%. Using the complicated live it ranged from 1.6% to 17.five%

Some comments on the figures

•    The figures and corresponding ranking detailed during this case study might not be directly relevant to every site. There’s a lot I don’t apprehend regarding the algorithms and there are bound to be different factors at play that I don’t understand about.

•    With regard to Wayne Hurlbert’s article, it would seem that he’s bearing on keyword density as calculated using the easy methodology discussed above.

•    The vary figures are noteworthy as a result of they counsel that you don’t want to be paranoid concerning having some pages with a terribly high density and some with a very low density.

Conclusion

A straightforward keyword density of 1.9% can be enough for a 1st page ranking in Google.com (assuming you have got enough quality backlinks – see SEO for CEOs and A way to Prime Google by Writing Articles for more information).

Happy SEO writing!

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So if you are going to use trade shows the right way and use them to generate leads you need a great portable trade show display setup.  I say you need a great one set up because you really have to have something that attracts people’s attention.To say it another way if the people at the trade show pass your booth by and they don’t like it, they won’t stop.So make certain that the booth you set up is professional and attractive.

The next thing you want to do is have retractable banner stands.  That way you can have a nice image or logo that you can set up that also attracts more attention.A booth will be a good foundation but a good banner really adds to the look that will attract people to come visit.

Finally once you get them over to your tradeshow booth instead of concentrating on the sale concentrate on the first step.Said another way, you aren’t taught to run first, you have to walk.You have to look at acquiring their information as the beginning step.You will definitely make more sales using this mindset.Think about it, what do you think will be easier to do, get them to buy something or get their information?Their information is something that will be easy to get so you will get a lot more leads then sales.And as stated earlier, leads are the key to the success of your business.

First thing you must realize at a trade show is you are competing for people’s attention.  Once you realize that you will understand image is everything.  You have to set up a portable trade show display that will attract more attention. So you do that by having a great set up.Everything must look professional.  If you do that you are on the right track.

Next thing you will need are retractable banner stands.  You will have your display booth.  But next to it you will still need something that will bring more attention to it.  Retractable banner stands do that very well.They can catch the attention of the people and let them come over to your booth.You must first have a very artistic and attention grabbing image of your business or a beautiful logo.It has to be interesting so that people would come near your booth.Your people can handle it from there once the audience are attracted to your booth.

Of course bringing people over to your tradeshow booth is just the beginning. You must have good salespeople there. They have to be knowledgeable about your product.They should also be prepared in their presentation of the product that you sell.  Because if they represent you or your product poorly you will lose the sale.

So those are some of the techniques in selling in trade shows.You must have very attractive booths.  Then once there you have to have great people to close the sale.

Finding a wedding photographer is a big job. There are a few important factors to think about when you make this important decision. The photos that you take away from your wedding are going to be the most memorable keepsakes that you have. The photos will be on your walls for the rest of yourlife. One very obvious factor in deciding which photographer to choose is price. Most photographers do charge a price for a specific amount of time for the wedding. It is important to know what will be included with that price up front
price. When it comes to finding a wedding photographer, the biggest upside to pricing is there is a lot of competition. Don’t forget, a lot of photographers will negotiate their price to fit what you need.

Another thing to take into account when deciding is how much experience does this person have. Is this their firs big wedding job, or have they done a few dozen or more? Their price may reflect how long they have been in business as well. Now just because someone may have a lot of experience doesn’t guarantee they will be better. A lot times people that are just starting out and are trying to build a reputation for themselves will turn out to be great. The advantage of a person like that and going with them is you know they are going to give it their best. When looking for a wedding photographer, you will find people with varying levels of experience. Doing an interview with a photographer can give you a good sense of what they will be like to work with.

A final thing to consider when making this decision is what type of personality the photographer has. Are they going to call all the shots and make all of the poses? Or will they allow the bride and groom to make some decisions? Another thing to think about is whether or not you want to be the one to make the important decisions on the photos. The bride and groom might have enough to worry about that day as it is. Take all of these factors into consideration when you choose your photographer. If you do, you will have some wonderful photos to cherish the rest of your lives.  Take it from me, your experienced San Diego photographer.