A lot of people don’t realize how important your tags are for your Wordpress blog. A common mistake that people make is to ignore their tags, and this is something you absolutely won’t want to overlook. Tags help search engines to properly index and rank your posts by keyword. A tag can be a keyword that’s one word or two long. In order to achieve the best results, your tags should be highly targeted to both your post and your blog. Curious about how these tags are put to work by the search engine?

Tags allow your posts to be categorized and “sorted”, resulting in faster and more accurate indexing. What’s amazing is that tagging your blog postings is very easy and does not take much time or effort to add at the end of your post. Internal linking should also be part of your posts. To do this, you should link your posts to other relevant posts that you’ve created. This can be done easily; you can either do it yourself or use a simple plugin. By “promoting” one post by giving it a link from other posts, you will be telling the search engine that the post is important and deserves extra traffic and hits.

By adding categories, your blog will be neatly arranged and keep things organized. It will be necessary to have all your content in the right order so it’s clear to the visitors of your blog and to the search engines as well. It’s nothing but getting rid of the clutter and making the information organized. Using the permalink function in Wordpress will allow the category to show up in the full URL for every post that you add to your site. This will enhance your SEO efforts, and people who visit your posts will be immediately told what your post is about within the web address. Do you want a new way of making a living online rather than the same old affiliate marketing methods, then have a look at this Rapid Mass Traffic bonus page.

Another good idea is to include related blog posts under any new posts that you make. This can be done by using one of the plugins that places a number of related posts using tags. You can easily decide the amount of related posts you’ll want to show, and that will also give the search engines a much simpler way to connect to your older posts. In conclusion, blogs and websites created on the Wordpress platform truly have an advantage when it comes to search engine optimization. All you have to do is follow the various tips shared in this article and you’ll be thrilled to see the excellent results.

Further Reading:
Internet

Let’s examine an example: a native moving company decided to optimize its website. It is aware of (or assumes that it will) that the most popular keywords for their type of business are “movers” and “moving”. At a first look, looks like everything’s fine: the keywords seem to be relevant, and should turn out sensible results. However, there are 2 mistakes created here.

The first one is keyword relevancy. What’s the utilization for our native moving company of folks that are looking for “movers” or “moving” in Denver, CO, Boston, MA or New York, NY, if they’re located and offering services in and around San Francisco solely?

Another mistake is keyword effectiveness. It’ll take abundant more time and effort to urge prime rankings for such standard and competitive general keywords as “moving” and “movers” than to induce same results for something a lot of specific and relevant, like “movers San Francisco” or “moving San Francisco”. Not solely are these keywords additional likely to convert visitors to buyers, but conjointly it’s a much easier and fewer time-consuming task.

If the globe we have a tendency to live in consists of atoms, the smallest and most vital particles in search engine optimization world are keywords. In fact, there’s nothing sophisticated about them, if one remembers three things regarding keywords: relevancy, effectiveness and Wordtracker.

Wordtracker.com is an UK based mostly company that gives an irreplaceable search engine marketing service tool: keyword analysis and analysis. It helps to find and decide keywords that are each relevant and competitive. Relevant mean {that the} keywords are related to your web site, and that these are the words folks are typing in Google, Yahoo or MSN so as to seek out your kind of business. Another vital issue in determining a “sensible” keyword is its effectiveness. Let’s say we tend to have a keyword “movers” which includes a record of showing in Google search list for 1009 times; there are 15400000 different web pages competing for this keyword. This implies that this keyword’s effectiveness index is 1009/15400000=0.066. This index shows {that the} keyword is far too competitive and you’ll in all probability finish up somewhere in the middle of Google’s search results if you are trying to optimize your webpage for this specific keyword.  A rule of thumb is to seek out keywords that are quite well-liked and at the same time have fewer webpages competing for them. A good keyword is considered to possess an effectiveness index of over one hundred, though anything in between 10 and a hundred will be targeted as well.

Needless to mention, while not having the right keywords that are each relevant and competitive it’s impossible to succeed in any search engine optimization campaign. Without knowing your niche words, you’ll in all probability finish up competing against internet sites with thousands of inbound links optimized by search engine optimization gurus and can be lost in ample search results – no one can even ever realize out you exist. On the opposite hand, all it takes to get your internet traffic from 0 to couple lots a day may be something as easy and cost-effective as Wordtracker.

To learn how to increase your website traffic, visit: seo reports. You can use our seo reports to increase website’s rank on search engines and boost your business as well. Get seo reports now!

While I was reading the post, it reminded me of the popular Dial Corporation’s Ad campaign. Way back in 2001, Dial used a very catchy, difficult to ignore phrase – You Are Not As Clean As You Think. It was a smart line to hold the attention of anybody. Who could ignore such a remark and not listen to why Dial though that way? And guess what,people really did, and Dial succeeded to attract more people than it had expected.

On the similar theme in the post Slogan Can Be Priceless, the author gives the example of Kitt Katt and Grey Pupon. Both their slogans helped those set up thier brands to them.

The technique to add a slogan to your product is called Slogan Tie.  Take a quick glance at the little extract from the author’s post:

“How many times an evening is the phrase “What do you want for dinner?” or “Where do you want to go?” spoken?   How much would it be worth to a company to have their name screamed by the kids in the car every time their parents said that, even if they were just finishing the slogan?   That doesn’t mean that every time that restaurant would win, but how often would it be thrown on the table as an option? That would be a fantastic place to be sitting in the mind of the customer.”

Well, if you want to know about Slogan Tie tip and its [impact in positioning your brand, read the complete post of Slogans Can Be Priceless by the strategist/marketer himself, Michael Keesee.

Selling skills seemed immaterial, as we are quite sure that we have the best custom computers on the market, for the lowest prices. This might sound like a sales pitch, but it really is true. I had some great people working for me, and we had some great connections to get us the parts that we needed.

Nonetheless, no matter what we did, sales would not pick up. We were making enough to stay in business, but just barely. A few of our best people were tempted to move on to other jobs, and I knew that it was the beginning of a long downhill slide unless I did something to change things. That is why decided to bring in a professional selling skills consultant.

Although my employees were initially against sales skills training, they agreed to try it on a trial basis. They thought of themselves as technical professionals, not salesmen, and did not want anything to do with what they saw as a manipulative, backwards profession.

Nonetheless, the selling skills trainers did the job. It took them a long time because my workers tend to be socially awkward people, but in the long run they told them how to make a good sales pitch and close a deal.

I did not want to hire sales representatives like most companies do. I have a different philosophy. You see, our companies are for high-end computer users ? people who know the product very well. Selling skills is not enough.

What I salesman need above all its technical knowledge. Selling skills has to come second, but it is required. By giving our computer builders and designers the selling skills they needed, we were able to allow them to deal with the customers in a professional yet friendly manner.

The solution selling training provided for us cannot be underestimated. Before we got a boost in selling skills, we were a backwater business that no one had heard of.

Every sale was crucial for us because if we were short for one month, we would probably be forced to close. Now that we have the selling skills that we need, however, we are truly prospering.

Article by Chris B, you can find more about him on his profile.

Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to fine tune your product or service towards the target market.

Know your target market – Who exactly are your existing customers and where do they live? Does your service or product appeal to specific age groups? Do you know who your potential customers are and where they live?

Know your competition – Market Research will help you measure your service compared to others. What are the strengths and weaknesses of your organization and are you improving in the right areas?

Products and services – Do you have the products or services that people want? Are your products and services value for money? How do your company’s products and services compare to those of your competitors? If you have a product can you deliver, do you deliver, should you deliver?

Ease of doing business – Do your customers find it easy to deal with you and when they visit your store and/or website do they find what they want? Is there sufficient advice and assistance on hand? Do you make it easy for people to buy from you? Are your employees properly trained, knowledgeable, helpful and available?

Marketing – Is your marketing reaching the right people and is the marketing message clear and effective. Which are the least effective marketing channels?

Do the right people understand your marketing message? Does your marketing material properly represent your brand? Do you advertise through the right channels? Are you reaching the right people?

With the power of the Internet it is now very easy to conduct market research using one of the many online survey software sites that make conducting surveys and collating good market research intelligence quick, easy and extremely cost effective.

• Market research will help you better communicate – Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong. By consulting with the customer you not only show them that you care you also take the guesswork out of customer services.
• Market research helps you identify opportunities – If you are planning to operate a new service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to be honed.
• Market research will minimise risk – Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
• Market research creates benchmarks and helps you measure your progress – By establishing a benchmark you then have a useful reference to allow you to measure your progress – If you do not measure you will not be able to properly gauge how well your business is performing. Preliminary research may be able to identify problems in the service you intend to offer or in your product, regular market research will show if progress is being made and, if positive, will help motivate a team.

Market research brings considerable benefits and it is perhaps surprising how few businesses invest sufficient resources to gather good intelligence that will help them improve business. Many may think that market research takes too much time and effort but that is just not the case anymore as through the power of the Internet online survey software is readily available and vital market research data can now be gathered in a quick, simple and cost effective manner.

A lot of different ways to promote and market products online available online, and other ways can be also in books and articles offline. Marketing products online is a kind of a business that can sky rocket your income, whether you are promoting information products, regular products or even services, but first you have to educate yourself with basic toolsrequired and start building your online career and develop it gradually and step by step to successfully reach your goals.

Below you will find some ways I wanted to share in this post about marketing online, all the following points discussed are major ways to consider in every product you’re promoting as it’s not dedicated toward one market.

Writing a Blog is worth it

Working from home and building highly paying keywords blogs is one of the easy starts that you can do. If you know this or not blogging the easiest most effective way of online marketing and maybe the cheapest one too. Bloging Activities are simply writing good articles relevant to your promos and posting them period. The money generating part is either ads or hyperlinks pointing to what the readers want to know or buy. Of course, you need to promote your blog too via Social networking and social bookmarking sites to make some targeted traffic.

Publishing Videos

Easier than what you think, videos made using a webcam or a simple home use camcoder is really effective and even sometimes screen shots taken from your screen can be used as promotional material, think of making a powerpoint presentation on your screen while recording your screen using a special software for this like (Camtasia) to make videos.

A Video Posted on Youtube.com that explains one of your product features worth much more than a nice printed catalog with a long list of features.

Submitting unique articles:

Well this could be similar to building web blogs but articles submitted to article directories rather than your own blog will have different effect. As online articles directory have huge number of readers everyday searching for specific topics and once they are interested then they might visit the author’s website for more! Plus visitors usually interested and targeted toward your topic which means that are looking for what you are talking about and advertising your product to those targeted visitors is a win-win situation.

Another point here is that many bloggers use to pick article contents submitted to article directories and post it again in their blog keeping the reference of course to the author’s website and …bingo… , more readers to their blogs get you more visitors to your site once they click on the author’s name or link.

Buy Classified Ads:

Online classified ads and column ads are good options for product promotion especially for local services or products that can help locals. Many websites gives classified ads on their content pages and they have a lot of traffic checking these classified ads everyday looking for products of their interest and again local classified ads are the best in case you are targeting specified areas.

Use Adwords to promote

Also known as PPC and in my opinion PPC is one of the most effective ways of promotion but there is a trade off 1st it’s quite costly and 2nd it requires some optimization knowledge in order to keep and maintain the required return on investment. The key is to monitor your ppc campaigns closely and always keep an eye on cost and budget otherwise you will pay more than your profits.

Joint Ventures Partners

Partnerships creates synergy and it is a competitive advantage for those who join forces to advertise and its simply the easiest way to promote fast by allowing other people sell your products.

All the above mentioned ways requires tons of research that consume a lot of time in order not to get in a trial and error phase and reach a frustration before seeing any results.

More useful internet articles and IM reviews can be found here

Regards,

Ali Abdullah

Good customer service is the life blood of any business. Although you should try and attract new customers good customer service will help generate customer loyalty and encourage repeat business. With every satisfied customer your business is likely to go on and secure many more customers through recommendations and if you do not take proper care of your customers there is probably a competitor waiting in the wings that will.

A customer satisfaction survey will help by not only identifying problem areas but will also demonstrate to your customers that you care and are proactive in looking for ways to improve the service that you provide.

Where to start?

Objective – As a first step decide what the main objectives of the survey are, in that way you will be able to retain focus and find it easier to decide what questions to ask.

Analysis – Having completed the survey consider how you will analyze the answers.

Bare in mind that ‘closed’ questions (where the respondents are asked to choose from a limited number of responses) are easier to analyse than questions that are ‘open’ (where the respondent can reply in anyway they want).

A lot will depend on the predicted volume of respondents, the higher the volume the more important it is to have an easy method of analysing the results.

Opportunity – As well as obtaining valuable market research data keep in mind that customer surveys are also a good way to publicise aspects of your service that your customers may not be aware of.

Before you publish the survey confirm that the questions you have asked will provide you with market research data that when analysed will help you make informed decisions.

Then, from a marketing view point read through the survey, confirm that you have phrased each question so that every opportunity has been taken to promote your business?

The ideal question will perform the following three functions:-

• Market research – provide valuable feedback to help you improve your customer satisfaction levels and in turn your business
• Marketing – promote aspects of your business
• Information/Education – advertise a service that you provide that your customers may not have been unaware of

For example:- Do you find the in-store baby changing facilities useful?

By asking this question not only will the store receive good feedback on the facility they provide but they will also advertise their baby changing facilities and promote themselves as a family friendly store beyond those customers who have a specific need for the facility provided.

Warts and all – to benefit most from a customer survey you need to be prepared to accept criticism.

A customer satisfaction survey should be designed to identify any problem areas so that they can be fixed; conducting regular customer satisfaction will help prevent complacency and will also give early warning on where you may be losing business to your competitors initiatives.

What should you ask?

Although it is a given that each business is likely to have specific and unique factors that are important in providing good customer services there are common areas that are relevant to all businesses be they a physical store, online internet store or a service industry. The following are key areas to providing good customer service.

Communication – What do you do to make it easy for your customers to communicate with you?

When customers telephone are their calls answered quickly; are their enquiries about products or services handled properly? A good business will make every effort to ensure that whatever the customers query it is resolved by the right person, quickly, politely and fairly.

If customers reported problems that cannot be resolvable immediately do you promise to respond in a given time period and do you deliver on your promise?

Use a customer satisfaction survey to ensure that all your staff are considered by your customers to be knowledgeable, courteous and helpful.

Location – Are you doing everything you can to ensure that your customers find it easy to visit you, if a physical store, does it have good access and is it conveniently located?

Making it pleasant, making it easy – For an internet business it is important to ensure that your website is easy to use and aesthetically pleasing.

Regardless of the store being a bricks and mortar or purely online web based store, is the store properly laid out and can your customers find what they need and is there sufficient detailed information and help on hand to explain how a particular product works?

The right quality products – In addition to measuring the quality of the service that you provide you should ensure make sure that the products and services that you provide do fully match your customers’ requirements.

Value for money – Cheap or expensive is hardly ever a good measure, value for money is.

Do your customers consider that the products you sell or the services you provide are value for money, if not, why not?

Speed and attention – No matter what the business, the majority of customers will want to be dealt with quickly but attentively.

Are you doing everything you can to avoid delays?

A good business will try to treat each customer as an individual, does yours? Attention is one thing but this has to be hand- in-hand with a quick and satisfactory resolution of the query.

Demographics and Specific issues – Take the opportunity to profile your customers, for example where do they live and what is their age group?

By understanding your customers more, the better your chances of correctly targeting your business.

Provide your customers with an opportunity to document any specific problems that they may have had and provide contact details so that problems can be resolved and followed up.

What is next?

Having completed the survey analyse the results.

Trends – Identify common and specific areas where the customer service is failing.

Ask yourself if any criticism is valid, be honest to yourself, is there anything that can be done to properly resolve, or at the very least, minimise the problem?

Training – Are all employees properly trained and do they have sufficient knowledge?

Where employee training programmes have been implemented have they made a positive contribution to the business and improved the customer service?

Follow-up – If a customer who has completed a survey has raised a specific issue ensure that they are contacted and their complaint addressed.

Do not lose the opportunity to resolve a problem and keep a customer.

Continuously Monitor – Make changes and then measure by issuing further surveys.

To view a sample customer satisfaction survey for a store that demonstrates some of the above advice please visit:- Sample Customer Survey

1. It’s cheap and cheerful
Select the right survey website and creating surveys can be free of any charge and the cost to publish excellent value for money.
Useful information derived from survey analysis can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.

2. It’s extremely easy
Anyone can create, design and publish an online survey. Create professional looking online surveys in a matter of minutes, no programming skills are required and when published the surveys are simple to complete.

3. Multiple deployment options
Once the survey is online it’s a simple step to promote it, either through email (with a link enclosed), via a link from a website or referenced by other forms of advertising. Once advised of the survey’s URL anyone can link can to the survey at a time that is convenient to them, 24×7.

4. We’ve all got an opinion – and we like to give it
The majority of customers do not view surveys as spam and will in fact welcome the opportunity to voice their opinion and have the chance to make an impact on a brand. Online survey’s are an ideal way for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive manner and encourages employee participation. Online surveys allow the message to reach each individual and invite feedback in a manageable form.

5. Get inside their heads
A customer may see an advertisement but you can’t be sure they have read it. Surveys engage the respondent, who think about the question before giving their response.

6. Build a relationship
It needn’t all end at the end of the survey – while you have the respondent’s attention and they are in the mood you can ask if they want to sign up for more information or a regular newsletter – making the most of the window of opportunity where you have their interest.

7. If you like this, you’ll love…
Take the opportunity to maximise the interest of those responding to your survey by referencing related information. By embedding links within the survey you are able to reinforce the marketing message.

8. Subtly does it
Surveys can help associate, in the mind of the respondents, a product with a number of positive attributes. By listing the features of a product and asking the respondent to say how important they are to them, regardless of their response, the respondent will associate the product with the features.

9. Market, educate and gather market research
A survey is an effective, quick and easy method to help promote and gain acceptance for a difficult proposal; such as a public body trying to gain acceptance and support for a particular scheme.
For example take a city trying to gain support from the general public for their bid to host a future Olympic Games. A survey can explain each benefit putting the respondent in a much better position to appreciate what the real advantages are that might just combat any negative headlines. As well as promoting the cause, useful feedback is gained that can be used to fine tune the overall marketing strategy.

10. Fresh topics engage interest
By thinking laterally a lively and imaginative approach to surveys could provide a ‘hook’ to engage respondents. The survey subject can be focused towards a particular group on a subject close to theirs hearts. A survey’s marketing message can take the form of a simple brand awareness message by stating that the survey is being sponsored by brand name, or by finding a link from the subject matter to the product – something that is surprisingly easy and highly effective.

Attract traffic by providing a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing surveys. Low cost and automated, having a public survey notice board as part of a website will help increase traffic and establish a loyal and returning following. Unlike discussion boards there is no opportunity for people to disrupt the site by inappropriate remarks as the survey results are displayed in summary form enabling them to dispense with moderators and maintenance.

Customers do not often view surveys as spam and the majority welcome the opportunity to make their voice heard and a chance to have an impact on a brand.

Many of the techniques and a few more are contained in the following Sample Marketing Survey.

Before an advertiser spends those millions of dollars promoting a product, he wants to have some idea of the odds of his product being successful in the marketplace. Online surveys are one way to determine that. And more advertisers every day are taking advantage of this relatively low cost of doing market research that can prevent them making huge marketing and production mistakes.

Online surveys give companies immediate feedback on their ideas, products, and services. paid survey sites help them to answer the question regarding the level of demand for their idea or product. Surveys also enable them to tweak their offer many times if necessary until they are either comfortable that their idea is worth going forward with or is one that should be dropped. And, often times, it lets them do this at a fraction of the cost it would have taken to produce the product and market it.

Online surveys give companies one other advantage. Surveys help companies to build up an email list of potential customers who have expressed an interest in what they have to offer.

The situation is a win for the potential customer also. It gives them a chance to make or save a few dollars. For example, if they are at all interested in the product, they may be able to get the product free or at a drastic discount n return for giving their opinion of the product.

Typically, a marketing survey form will ask a potential buyer questions about the product or service. What is it they dislike about it? What do they like about it? How much would they be willing to pay for it and so on. This gives the company a chance to modify the product, if necessary, before the intended product launch date.

As a buyer, you may also be asked about your buying patterns. For example, how often do you buy a new car, upgrade your software, or buy pasta? This helps the company gauge the size of their potential market. A company may have a product that they believe only appeals to men. If their survey reveals that it has an equal appeal to women as well, they have potentially doubled their market size. And, of course, it works in reverse as well. They may think they have a product that both men and women will enjoy, and sadly find that only men are interested in it.

With paid online surveys, both the company and the user win.  If you’re a user, the key thing is to get on the right notification lists so you’ll be aware of the online surveys that are available.