What can you learn by conducting effective market research?
Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to fine tune your product or service towards [...]
For any organization that wants to offer products or services that are highly focused and well targeted market research is important. Business decisions based on good market research can help minimise any risk and should pay dividends in the longer term. By making market research part and parcel of the business process and conducting market [...]
Why bother?
Good customer service is the life blood of any business. Although you should try and attract new customers good customer service will help generate customer loyalty and encourage repeat business. With every satisfied customer your business is likely to go on and secure many more customers through recommendations and if you do not take [...]
Customers are demanding. They are extremely media aware and increasingly cynical and it is a clever marketeer who can get through to them. Online surveys reinvent the traditional format and offer a unique way of interaction – all the benefits of the internet without the programming. Here are ten reasons why they may be the [...]
Anyone preparing to launch a new product or service into the market realizes that there is no such thing as a guaranteed hit. Millions of dollars could be at stake if the new produce or service fails. So, obviously, the manufacturer is looking for a way to hedge his bets.
Before an advertiser spends those [...]
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