How many times ought to you use your primary keyword? This case study helps answer that question.

Some background on ”Keyword Density”

So as to perceive optimum keyword usage, we have a tendency to first want to have some way of measuring keyword frequency. Within the Search Engine Optimization (SEO) world, frequency is truly referred to as density. Keyword density is a measure of the quantity of times your keyword appears on a page expressed as a percentage of the whole wordcount of that page. For instance, if your page has one hundred words, and your keyword phrase seems five times, its density is five%. Therefore once you hear someone say “keyword density”, that’s normally what they’re talking about. (TIP: You’ll automatically check the keyword density of your page at LiveKeywordAnalysis.com.)

But, there is another, a lot of advanced live of keyword density that takes into account the text components within the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don’t simply count the words your visitor sees; you also count the words in your meta tags. As an example, if you have got a hundred words on your home page, ten words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and ten words in your Comments tag, your total wordcount for the page is a hundred + 10 + 20 + 70 + ten = 210. Equally, when counting keywords, you don’t just add up the quantity of times a visitor can see your keyword, you also count the quantity of times that keyword seems in your meta tags. As an example, if your keyword seems 5 times in the home page copy, three times in the Title tag, 5 times within the Description tag, thirty times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + three + 5 + thirty + 2 = 45. Therefore with a complete wordcount of 210 and a keyword count of forty five, your keyword density is 45/210 x a hundred = twenty one%. It’s argued that this measure of keyword density is additional relevant because the search engines measure density in this fashion. (TIP: You can automatically check the keyword density of your page using this more complex live at GoRank.com.)

As you’ll be able to see, you need to be very conscious of which measure you’re talking regarding after you’re talking “keyword density”. But let me reiterate; principally when folks talk about keyword density, they’re talking the straightforward measure.

What’s the optimum keyword density

And now right down to business… What keyword density (of either kind) should you be targeting on your website?

There’s a lot of dialogue surrounding this issue as a result of the search engine corporations don’t disclose the details of their algorithms (as that may permit individuals to abuse the system). Instead, people operating within the SEO world are left to figure it out based on their experience.

A recent article by revered SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article that prompted me to investigate the keyword density of my copywriting website.

CASE STUDY

The Website: This case study analyzes the web site for my advertising copywriting and SEO copywriting business, Divine Write – http://www.divinewrite.com. For my primary keyword, my website is now on page 1 of Google.com (out of approximately 900,000 search results).

Variety of pages on web site: At the time of writing, my website contained a total of 53 pages.

Primary keyword phrase: “copywriter”

Average keyword density: Using the simple measure of keyword density discussed above, the typical keyword density of my copywriting website is 1.9%. Using the advanced live it’s 4.9%.

Keyword density range:  Using the easy measure, my density ranged from 0.four% to 7.six%. Using the complicated live it ranged from 1.6% to 17.five%

Some comments on the figures

•    The figures and corresponding ranking detailed during this case study might not be directly relevant to every site. There’s a lot I don’t apprehend regarding the algorithms and there are bound to be different factors at play that I don’t understand about.

•    With regard to Wayne Hurlbert’s article, it would seem that he’s bearing on keyword density as calculated using the easy methodology discussed above.

•    The vary figures are noteworthy as a result of they counsel that you don’t want to be paranoid concerning having some pages with a terribly high density and some with a very low density.

Conclusion

A straightforward keyword density of 1.9% can be enough for a 1st page ranking in Google.com (assuming you have got enough quality backlinks – see SEO for CEOs and A way to Prime Google by Writing Articles for more information).

Happy SEO writing!

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The value of RSS content syndication lies in the links contained among the content.  This is as a result of the big search engines like Google and Yahoo! pay a full ton more attention to incoming links to a website than they did within the past.  We have a tendency to’ll get to content a little later, because it still counts, however it is thus important to perceive why syndicating content to RSS feeds across the web might make you a lot of money and cost you LESS!

RSS feeds are appearing on websites across the net in order to keep individuals latest with the newest news or data on a explicit topic quickly. And we tend to all grasp that users expect quality content, however even a lot of therefore they expect that content to seem immediately!  And, they wish to see the content. They do not need to look for the content. They are doing not need to link to the content. They need the content to jump off of the screen and into their brains in ten seconds or less!

Maybe this can be why Really Simple Syndication, or RSS, came concerning in the primary place.  It’s great news for net web site homeowners too, however. Taking advantage of the large selection and sheer number of RSS feeds that settle for submissions from alternative websites provides a terribly cheap and simple means to develop more internet site traffic and higher income.

Did I mention low-cost? A minimal quantity of your time invested will allow you to not only provide a approach for your loyal guests to stay awake to your newest updates, but additionally to expand the attention of the planet concerning your services or products.  I did mention low-cost, right? Well, RSS content and article syndication permits you to spend some time making ready content in the standard XML RSS format and then to create it offered to many free RSS feeds across the world.

If you have ever spent a massive quantity of money on an online selling program – you already apprehend the drawbacks of ancient net marketing. Mass emails are now not effective thanks to the increasing power of spam filters.  Directory listing services are finding that their purchasers are removing their links due to retribution by the major search engine algorithms. And, Pay Per Click… well it’s simply extremely expensive if you plan to determine real results.

With RSS syndication, you’re never going to face any of these issues.  If you’ll write an html file for your website, you’ll syndicate your own RSS content. The fundamental process is kind of straightforward to master, and as you become a lot of familiar your skills can expand quickly as well.

What’s even higher news for net site homeowners?  The foremost search engines don’t seem to be solely approving of RSS syndication, they’re providing RSS feeds open for submission in an exceedingly huge array of topic areas like sports, entertainment, world news, travel, health and technology.  There’s a topic for every internet website owner willing to place in an exceedingly little effort!  And people use their sites already, so what a higher place to syndicate your content?

When you place content in an RSS feed, a link appears to your web site.  This can be noticed by the main search engines, and helps to increase your link popularity among the search engines.  Link popularity will potentially move your web site up in the search engine results pages (SERPS).  Mix these two facts, and you may see that no matter how you take a look at it, RSS syndication can get you more traffic.

It doesn’t really matter whether your further guests found you through an RSS feed, or if your visibility and increased link popularity allowed them to search out you thru a serious search engine!  Think regarding that, and you’re certain to determine the true benefit of RSS content.

There’s that word once more… “Content.” RSS content is totally different from what you might normally expect in an SEO campaign.  The reason that most net sites containing RSS feeds place them there in the primary place is to provide extra info for his or her visitors.

Think concerning it, if you publish a internet site geared towards IT professionals you may be providing content that’s of a reasonably specific nature. You will be giving information, tutorials or perhaps advertising for a bound software package. Although this info is vital to a massive majority of the visitors who click on your link, some visitors might be more fascinated by a totally different space of the IT field.

Providing an RSS feed that displays the newest in the world of IT news could be a nice answer.  If the data found in your RSS feed is quality and relative to your guests’ interests, they will bookmark your site. Then they will COME BACK!

However what does that mean to you because the RSS syndicated content provider? It means that you may want to supply quality content – as a result of it’s your content that keeps the users returning back to the first site.  As long as your content is quality, and you stay a half of that RSS feed, you’ll see increased new and return visitors.

And generating traffic is the biggest goal of an SEO campaign, thus why wouldn’t you would like to syndicate quality content for RSS feeds?  This straightforward and inexpensive methodology of selling your web site is gaining popularity, and becoming visible currently as a content supplier can only mean larger returns within the future.

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It’s tough to imagine that anyone who logs on to the Internet has not heard of “Spam.” Most, If not all Web users are inundated with these
advertisements, that we failed to ask for or request.

For those of you which will not be familiar with the term, rest assured we tend to’re not talking about canned meat here. LOL! Rather, it is unwanted advertising from people that we have a tendency to neither asked for or requested to recieve. Spam is “Push” technology. “Pushed” in your face and inbox, wished or not.

Several believe this whole of “Push” technology is or can be, the death of email. Nevertheless, as long as there are people and firms that still use the illegal spam method, email will be around for
a protracted long time. The irony being, corporations are raking in millions, selling spam solutions, to individuals and huge corporations, that are Not Working!

RSS, is that the Total Opposite of the on top of “Push” technology. When subscribing to an RSS Feed, subscribers “Pull” information into their RSS Readers and can solely be done therefore if someone voluntarily subscribes to a specific RSS Feed. If they notice it’s not the information they need, they will merely unsubscribe and never must recieve  another message from the owner of that particular feed. Hence the term “Pull” Technology.

Utilizing RSS “Pull” technology has become a common source of income for webmasters that use RSS Feeds on their websites. Here’s How:

Let’s say, you set up a 1 page mini-site or you could even founded a Blog. A Blog would be a fast and straightforward
alternative.

You’ll be able to then host ads from either Google Adsense or the New Yahoo look alike Google Ads. When somebody visits
your page and clicks one among your ads, You Get Paid.

If you have followed along and done the steps on top of, you have created a sensible beginning place. You are going to wish to
make positive your pages are optimized properly. This will guarantee you get your page ranked high in the search engines.
Like several web site or page, the more targeted traffic you get, bigger are the possibilities that somebody can click your ads.
Which will increase your Income.

Currently, by using the ability of RSS you increase your pages earning potential. After you add an RSS Feed
to your page, you exchange it into an ever changing, dynamic web page. Bringing you an abundance of guests who, in all chance will come to browse it.

Particularly if you add 10 or 15 RSS Feeds to your page. You may produce a dynamic, ever changing, self updating page. Providing valuable content that readers can want to browse, over and over again.

Any internet page will be was a dynamic internet page. Simply use the free RSS creator software known as “Carp” This is one in all the foremost standard free versions and  will be downloaded here: http://www.geckotribe.com/rss/carp/

When you set the program up on your web site and added the proper code to your website, then you may
need to collect RSS feeds that relate to the topic of your web page.

You have got your internet page, It’s topic is regarding writing articles. Move to Google News, Get their RSS Feed Code, Insert it into the designated Carp Coding, then make the mandatory changes found below: http://news.google.com/news?hl=en&q=writing+articles&ie=UTF-8&output=rss

Same with Topix.internet, regulate the code like this: http://rss.topix.net/search/?q=writing+articles&xml=one

Once you’ve got got your web page uploaded, It will automatically pull in contemporary content from Google and Topix concerning writing articles.

Do these items for any net page and watch your search engine ranking soar and additionally your Income!

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Let’s examine an example: a native moving company decided to optimize its website. It is aware of (or assumes that it will) that the most popular keywords for their type of business are “movers” and “moving”. At a first look, looks like everything’s fine: the keywords seem to be relevant, and should turn out sensible results. However, there are 2 mistakes created here.

The first one is keyword relevancy. What’s the utilization for our native moving company of folks that are looking for “movers” or “moving” in Denver, CO, Boston, MA or New York, NY, if they’re located and offering services in and around San Francisco solely?

Another mistake is keyword effectiveness. It’ll take abundant more time and effort to urge prime rankings for such standard and competitive general keywords as “moving” and “movers” than to induce same results for something a lot of specific and relevant, like “movers San Francisco” or “moving San Francisco”. Not solely are these keywords additional likely to convert visitors to buyers, but conjointly it’s a much easier and fewer time-consuming task.

If the globe we have a tendency to live in consists of atoms, the smallest and most vital particles in search engine optimization world are keywords. In fact, there’s nothing sophisticated about them, if one remembers three things regarding keywords: relevancy, effectiveness and Wordtracker.

Wordtracker.com is an UK based mostly company that gives an irreplaceable search engine marketing service tool: keyword analysis and analysis. It helps to find and decide keywords that are each relevant and competitive. Relevant mean {that the} keywords are related to your web site, and that these are the words folks are typing in Google, Yahoo or MSN so as to seek out your kind of business. Another vital issue in determining a “sensible” keyword is its effectiveness. Let’s say we tend to have a keyword “movers” which includes a record of showing in Google search list for 1009 times; there are 15400000 different web pages competing for this keyword. This implies that this keyword’s effectiveness index is 1009/15400000=0.066. This index shows {that the} keyword is far too competitive and you’ll in all probability finish up somewhere in the middle of Google’s search results if you are trying to optimize your webpage for this specific keyword.  A rule of thumb is to seek out keywords that are quite well-liked and at the same time have fewer webpages competing for them. A good keyword is considered to possess an effectiveness index of over one hundred, though anything in between 10 and a hundred will be targeted as well.

Needless to mention, while not having the right keywords that are each relevant and competitive it’s impossible to succeed in any search engine optimization campaign. Without knowing your niche words, you’ll in all probability finish up competing against internet sites with thousands of inbound links optimized by search engine optimization gurus and can be lost in ample search results – no one can even ever realize out you exist. On the opposite hand, all it takes to get your internet traffic from 0 to couple lots a day may be something as easy and cost-effective as Wordtracker.

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